Gentlemen, Yamaha India some time ago released a new motor that Yamaha SS 125. Motor is a Yamaha entry level variant in there. Yamaha SS 125 has a line of a very general design for a conventional motor-man of course, by putting forward to the typical motor from the Tatar region of India which are: coconut shell lamp, such as pulsars. These motors can be released to try to compete with the Honda CB 110 Twister, or the Honda CBF Stunner Bajaj XCD 125 125. As we have seen some motor designs of Indian origin have been sneaking into the Indonesian market, such as the Pulsar, Apache, FZ16 and Dazzler, etc.
First we examine the first research of consumer acceptance, if appropriate, the design of this motor when released here?, Judging by the designs that are still very general or they may be called conventional, I think, could be someone Indonesia received this motor design. But what is marketing? Yamaha would be distraught if he tried to release the motor, the line-up would produce confusion? Where Byson have not born, Scorpio Z mass produced, this bike would grafted on plate which is it? Man is full, and anyway not important defending niche market share of just 7% :)
By marketing the Yamaha is not in a condition requiring the addition of new variants, especially in the entry-level sports segment. In Indonesia segment of motor sport in my opinion a little unique, consumers will be very selective in choosing where the motor will be chosen. In addition to Brand Variable Variable style will rank quite important in choosing, and then of course the problem and possible ergonomic riding performance. Consumers will not be reluctant to spend a little more money for the sake of his emotional desires satisfied, whether the company was able to meet the SS 125?, I think it is going to be born is a Yamaha SZ.
